The "Smiling Lips" of the Sea: An Introduction to AIDA Cruises

Instantly recognizable in any port around the world by the vibrant "kissing lips" (Kussmund) painted on the bow of every hull, AIDA Cruises represents a modern, vibrant approach to ocean travel. Based in Rostock, Germany, and operating as a subsidiary of the Carnival Corporation, AIDA has grown from a single-ship operation in 1996 into one of the most innovative and sustainable cruise lines in Europe.

Known for pioneering the "Club Ship" concept, AIDA strips away the rigid traditions of classic cruising, replacing them with a highly active, flexible, and deeply relaxing resort-style vacation at sea.